April 7, 2025—kozēkozē, a perinatal personal hygiene products company on a mission to reduce mess and stress so that moms can better bond with their babies, is striking up a dynamic partnership with Sorette.
A new product standard for motherhood through its Seal of Approval and one-stop shop, Sorette has created a team of leading toxicologists, thought partners, and a Scientific Advisory Board made up of OBGYNs, dermatologists, epidemiologists, nutritionists, and experts in Women's Health to surround moms by trusted products and help them focus less on over-analyzing ingredient labels and more on bonding with their babies.
“I spent hours googling what I ‘should’ and ‘shouldn’t’ consume as a new mom, only to end up frustrated not knowing who I could trust for the right information,” said Sorette founder and CEO Lanning Ardente. “I knew there had to be a better (and less anxiety-inducing) way for women to navigate products during this pivotal time in their lives, so I created it.”
kozēkozē is proud to say that its entire product suite—from fertility to postpartum—has officially received the Sorette Seal of Approval and can be shopped amongst the Sorette line of inventory.
“The whole point of our products at kozēkozē is to reduce the mess and stress so that moms can better bond with their babies,” said kozēkozē founder and CEO, Garrett Kusmierz. “When we heard those four magic words as part of the mission at Sorette, we were all in. Part of reducing stress is ensuring that products for mom and baby are safe—and the Sorette Seal of Approval helps provide clarity around that for moms.”
To build more upon the partnership, Kusmierz recently joined Reproductive Epidemiologist and Vie Founder, Carmen Messerlian, and community leader and clean beauty advocate, Jacci Kokos, at Jenni Kayne in Boston for a Sorette-hosted conversation around safer products for motherhood exploring approachable ways to make healthier swaps for moms and their families.
To hear a conversation between Kusmierz and Ardente around safer products for pregnancy, tune into Episode 382 on the kozēkozē podcast.
About kozēkozē
Founded in 2022, kozēkozē is a perinatal personal hygiene products company on a mission to reduce mess and stress so that moms can better bond with their babies. kozēkozē is proud to offer a suite of products to support the mother from conception to postpartum, including an ergonomic pee cup, ovulation and pregnancy tests, and a nipple balm with a game-changing delivery system. Shop all products here.